The virtual world is overcrowded with blooming businesses and interested customers. Despite such popularity, you should not expect your business to start flourishing as soon as it is set up.
To make sure that your business is reaching the interested audience, making your website known to different search engines is not enough.
You need to opt for advertising for greater effect, and Google is the most well-known search engine in the world where you can advertise your products.
You must keep in mind that several other businesses are competing with you for a spot on a Google page so that their products and services can be advertised.
Google selects the company with the highest bid and gives them the top spot, while the rest follow according to order.
But, getting any spot on Google is pretty favorable for the company because Google is extensively used by millions around the world.
Types of Google Ads
The feature was initially known as Google AdWords but later came to be known as just Google Ads in 2018. There are different types of ads, but with the same purpose, that is, making sure your website gets enough exposure and traffic.
The internet has proven to be a solution to all our confusion and queries time and again. All you have to do is type in your query in the search bar. Google will get back to you with thousands of search results.
Among these results, you will notice that some of them are ads that are clearly mentioned next to their URL. These ads fall under the search campaign. They are relevant to your search.
Traditional shopping includes stepping out of your house and visiting shopping outlets to buy the product that you require. The internet has made it a lot easier because it enables you to continue shopping from the comfort of your home.
You can shop for any product online. While Google gives you many options to choose from, you will notice that there will be a few pictures of the type of products that you have searched for.
They will be visible at the top of the search results page, and you may swipe to check out the rest. These ads are part of the shopping campaign.
When you set up a website, you have to make it known to the search engines. Google being the most popular one, different websites stand a better chance of being a success if they partner with Google.
Moreover, if you pay these websites so that your business is advertised on their page, you have an even better chance of gaining more profit and popularity.
Display campaigns provide many advantages, such as you will have the freedom of choosing whether your ad will be a series of pictures or if it will be in video form.
The only disadvantage is that some people disregard these as annoying and spam, but they do catch your attention, and you will be bound to visit the website of the ad to satisfy your curiosity.
Ads that are in the video format fall under video campaigns, but they are slightly different from display campaigns.
Display campaigns include videos that are shorter in duration and may just show a specific product that needs advertising. But, the ones under the video campaign are pretty detailed. They may have different actors advertising the products.
We become extremely impatient waiting for the Skip Ad button while watching a YouTube video. The ad that we try to skip is a part of the video campaign.
Display ads do not need any specific subject for advertising on a website. Your website can be selling stationery, but the website it is being advertised on can be an online furniture store.
Under the app campaign, this freedom becomes a bit restricted. A particular app will only advertise your products if they are in any way related to the ones on the former website.
The website will design your ad according to their preferences in such a way that it will blend in with their outlook. App campaigns run a higher probability of increased traffic and profit for your website.
How are the Google ads charged?
You can pay Google for advertising your content on relevant web pages. The search engine has three ways of charging for advertisements: CPC, CPM, and CPE.
CPC, or cost per click, indicates that a website has to pay for its advertisements only when a user taps on the ad link to visit the home website.
Cost per mille refers to the cost of every 1000 ad impressions, that is, the space that is taken by an ad on a website.
If a user engages with your ad, for example, if they watch the video or fill up a form, etc., it is when you need to pay Google.
Things to keep in mind for the Google ad campaign to be effective
Advertising is just the first step that will ensure that your website reaches the common mass. But to make sure their visits are transformed into permanent stays, you need to keep a few things in mind.
Create an appealing home page
The user may click on the ad link, which will bring them to your website. If the home page is not welcoming or appealing to look at, there is no reason for the user to stay.
Make sure your headings and keywords are prominent and easy to spot. If you want the users to subscribe to your website, the subscription box should be in clear sight.
If your website specializes in particular types of products, make sure that there are a lot of samples that are kept on display for the user to review.
Coming up with a relevant heading
Do not mislead your users because it will only make your brand name end up with a bad reputation. The ads should not overcompensate for what your website offers. Instead, it should advertise exactly what your website is all about.
To avoid misrepresentation, make sure your headings are thorough and proper. They need to represent your website, its products, and its services amply to avoid confusion and disappointment in the users’ minds.